Valentine's Day: A Manufactured Holiday With Real Meaning
The origins of the Feast of St. Valentine as a romantic holiday are obscure. We know that there was no romance associated with St. Valentine until Chaucer wrote his poem Parlement of Foules, and that the practice of sending paper cards to loved ones didn’t begin until the 18th century. But the billion-dollar Valentine industry? That’s a modern invention.
Does it really matter? We often attach greater meaning to customs that come about organically than we do to those that are deliberately manufactured, but should we? Is an expression of love or appreciation less meaningful because someone invented and commercialized it? We deliberately create rituals for a purpose: to lend meaning to our lives and to get us—just for a moment—to step outside the rush and hustle of our lives and remember what’s most important.
What rituals do you follow in your organization? What small celebrations do you have in place to remind yourself and those working with you to value and recognize one another? If you don’t have any, create some. After all, every ritual was created by someone.
How are you expressing your appreciation to those who’ve made a difference for you?